Season 2, Episode 4 | Greatness Through Adversity: Living and Leading with Authenticity

Episode 4 | Greatness Through Adversity: Living and Leading with Authenticity

Dealing with adversity is often what drives us to greatness. Nothing could be more true for Laurinda Rainey, United Airlines CoBrand General Manager at JPMorgan Chase.

I was humbled by Laurinda’s story and how her strength in the face of serious health challenges provided her with the opportunity to live a more authentic, transparent life; on her own terms one hundred percent of the time. My conversation with Laurinda is honest, open and vulnerable. Listen to hear about how her battle defined her as a more intentional, transparent, and assertive leader.

3:28: How her large family activated her passion for business, education, and service

6:25: Laurinda’s battle and her unbreakable spirit

8:50: Becoming Laurinda 2.0 and living authentically

16:48: On finding personal and professional harmony

26:28: How aligning body and mind leads to greater intention and clarity

28:50: The importance of trusting your gut

30:55: Embracing the power of meditation

37:00: Talking about race in a way that drives change

43:35: Hear about Laurinda’s advice for the She-Suite Community

For more than 20 years, Laurinda Rainey has transformed teams, projects and organizations with her strategic approach, innovative problem-solving and extensive marketing and CRM experience. Driven by her curiosity of consumer psychology, Laurinda surgically studies market trends and pairs learnings with analytics to enhance products, processes and marketing campaigns that drive growth and deepen customer loyalty.

At JPMorgan Chase, Laurinda is a Managing Director and General Manager of the United Airlines CoBrand Portfolio. Prior to this, Laurinda led the Travel and Affinity Card portfolios including global brands like Intercontinental Hotel Group and British Airways. Before travel marketing, Laurinda held leadership roles at Walmart and American Express.

Laurinda holds multiple degrees from Duke University’s undergrad and business schools: Bachelor of Arts in Psychology, Certificate of Markets & Management Studies and an MBA with a Product Management concentration. As a passionate mentor in and out of the office, she supports growth for individuals, nonprofits, and small businesses. Her passion for business, education, and community service was nurtured by her deceased parents throughout their 50-year marriage. Their values and impact on society inspired her family to start the Rainey Parenting Foundation in their honor to support the local rural area in Arkansas where they raised their 15 children.

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Melissa Dawn Simkins Coined “The First Lady of Personal Branding”, Melissa is the CEO of Velvet Suite, a trusted advisor to Fortune 100s, C-Suite executives and influencers, highly-sought after keynote speaker on leadership innovation, a contributor to Inc.com and a frequent guest on news and business media, including CNN, HLN, MSNBC, Essence, Black Enterprise and more.

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