Face the facts. Your work ethic is good, but it may not be taking you far enough. Your well-designed product or impeccable services have grown your career… but something is missing.
If you don’t have a personal brand strategy, you have overlooked huge opportunity.
In my book, Brand Me: The Ultimate Playbook for Personal Branding, I define your brand as the perception and promise of value. Everyone has a brand, and it is either positive or negative; neutral is invisible. In an attention economy, how are you making a memorable and meaningful connection? Remember, personal branding is not a platform for self-promotion.
The essence of authentic personal branding is owning your value and serving an unmet need. Steve Jobs, Jack Welch, Oprah Winfrey, and Jessica Alba all reaped the benefit of building strong personal brands to expand their business and lifestyle empire.
Ready to get in on the action of building your own personal brand?
1. A Personal Brand Gives You The Freedom To Live With Purpose
Every great brand is crystal clear on its “why.” At The She-Suite, we call it your MVP –mission, vision, and purpose.
Purpose is a compass that helps you prioritize your work and empowers you to monetize your mission. When you master purpose, you become clear about what is important, and can leverage your strengths and skills against the highest value work. This allows you to streamline your productivity and your passion.
This also gives you a confidence boost to embrace your unique difference in a way that separates your personal brand from the competition.
2. Personal Branding Captures The Attention Of Your Audience
Clarity creates a focused and memorable message. Every great brand starts with a story. Leveraging a tight and concise narrative around your brand sells.
What message are you conveying amongst your work team? Does it align with the attributes, values, and intentions of your brand?
Identify the top three words you want people to think of when they see you. Create the experience that will welcome your audience, and watch them come back hungry for more.
3. Creating A Personal Brand Identity Helps You Profit From Your Niche
Brands are premium. When a company has invested marketing dollars, research, and intellectual property into its product or service, it can command a higher value.
When you invest in your own personal brand development, you can get what you are worth. As you discover your purpose and focus your message, you can profit from your niche.
4. Building A Personal Brand Creates A Community Around Your Cause
True leaders don’t look for followers. When you have mastered your own story, you can inform, inspire, and empower others.
Building a community is the greatest compliment to your brand. You can create a place to share your expertise and experience and, most important, connect others. The benefit of community is a deeper level of connection, brand impact, and loyalty.
5. A Personal Brand Elevates Your Platform Of Exposure
The ultimate benefit of building a personal brand is the platform of exposure to elevate your message. This is what I call the master’s level of personal branding.
Influence opens doors for your voice in media interviews, blogs, awards, and partnerships, and gives access to opportunities to expand your audience and increase profit.
So, what do you think? Are you ready to embrace building your own personal brand?